Again, investors and bank big Whigs are important people so you never know when you are going to have their full attention. A meeting is the preferred option obviously as then you can go over a detailed plan to ensure you receive small business financing. However that is not always an option as having money and being busy seems to be proportional in this world. Gut down your business into the barest most exciting parts. How big is your market and a simplified version of your plan are great highlights to add to your business elevator pitch. There may be quirky aspects of your business that are very exciting like your planned use of technology or the little you will need employees, for example., make sure to touch on these.
For small business financing you will need three aspects in your elevator pitch. You will need to summarize your business plan. What are you producing or what service are you providing? You will need to describe the market and demographic. Finally you will need to provide a little pop to your elevator pitch that will distinguish you from the masses. Think about if you heard business plans all day and ask yourself if yours is memorable.
Once you have your business plan written you need to practice your delivery before it ready to be taken on the road. Practice in the mirror; tell it to your spouse, friends, and dog if you have to. Anyone who will give you their honest opinion needs to hear your elevator pitch for small business financing. You have to be able to make people excited with your pitch.
Source
http://www.sba.gov/financialassistance/ , SBA
Published by Jim Posey
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