Write the Perfect Query Letter

First things first. A query letter is a one-page sales letter. Use a precise and straight-forward tone but feel free to exude your own creativity into the letter as well. Do not make the mistake of over-writing, too often this will result in taking up too much time and not getting to the point immediately. Generally it is also best to keep the language in the same style of the proposed project. Keep in mind however that it is a business letter so keep everything to the left, do not indent and remember to double-space between paragraphs. Keep the font at 12 pt. and use Times New Roman or Arial. Write queries on 24-pound or 20-pound stock. Make sure it is addressed to a person and not a company. This is your initial first impression so make it a good one. Below four ways to nail that query letter and get the results you desire.

1. Get the readers' attention. Often writers begin their queries with the first paragraph of their article that is so cliché for future reference. It may not be too bad if you have something short and now but its best to open with a hook. Use active verbs and make sure that the hook is interesting. Your point is to make the reader think "This will be unique or interesting." What if questions are always effective.

2. Sell your project. Make your reader want this writing project. They have to feel like this is it upon reading your query. Save the drama about your blood, sweat and tears over the project and instead focus on the topic. The first two paragraphs are the sensuality of it all so seem fascinated and convincing. Think in terms of features and benefits.

3. Sell yourself. Prove you can write the piece. Nothing wrong with tooting your own horn and mentioning any degrees or experience that you may have in the field. Just remember to be honest about accomplishments and if you have none then completely omit the section. Keep the negatives out of the picture altogether. Do not make exaggerated claims about having the next best-seller or being able to help them get farther in their positions. You'll close the door before it's opened.

4. Give clear directions to the reader about what is next. Leave your contact numbers, e-mail addresses or provide a SASE and let them know that you can be reached should they be interested. If you are pitching a book then you want the reader to request a book-proposal. If you are pitching a screenplay, then the request is for the completed screenplay, etc. Pitching an article? Send clips. This is very important because it displays your ability to do the work at hand. Don't mention fees, advances or rights UNLESS a.) you are approaching a magazine editor b.) you have credible past sales behind you or c.) you have two or three solid ideas that can be presented concisely in one paragraph descriptions. Always be sure to read their guidelines since they may vary or have specific instructions.

The point is that with pitches of any nature less is more. You must understand that editors and other readers have piles of letters just like yours. You have to show that you respect their time so here is a pitch in as few words as possible. Today some publications except e-mail queries only use this option if it is clearly stated. This is easier for those who have their clips online and such and leads to faster response time. Also keep the subject line interesting because that's the first thing in an e-mail that will be noticed. Let your letter sit for a couple of days once it is written. This will give you time to decide whether or not it is over the top or just right. Let the emotion surrounding it suppress a bit and you will see the difference in your responses.