Write a Product Press Release to Boost Sales

Many small business people don't know the value of writing a product press release to publicize their products. This applies to both retailers and manufacturers-if you need to get the word out about a new product you're selling, the fastest way to the largest number of people is by getting media attention. A good press release can help you achieve this goal.

The basic format of a decent product press release is the headline, introduction, reasons why the product was created, technical aspects of the product (benefits and features), comments from the seller or manufacturer, and a closing that tells people how they can get more information or purchase the product. Keep the length of your product press release to about 400 words or less. Remember that your target audience is a busy media professional, like a newspaper reporter or magazine editor.

Headline and Intro

The headline (title) of your product press release should be succinct, interesting, and accurately summarize the purpose of the release. In the introduction of your product press release, write in two lines or less a quick summary related to the need for the product. Think of how journalists start their articles-make it witty yet draw them in to read more.

Why Did You Create or Choose to Sell This Product?

Next, discuss the underlying reasons why there's a need for this new product in your product press release. For instance, if you're selling a new dance workout CD give a few statistics about how people aren't motivated to work out as well as the percentage of people who are overweight or unhealthy due to lack of activity.

In the next lines of your product press release, talk about the product itself. What are its benefits, special features and technical specifications? If you want, include a quote from the seller or product manufacturer on why this is an innovative new product.

Closing the Product Press Release

Finally, close out the release by reiterating the two or three most important features of the product and give the reader clear details about where an interested party can buy this neat new product.

Once you finish writing your release you can go ahead and submit it to an online press release service. News about your new product could be public in as little as 24 hours-if you did a good job you could get a call from a media outlet or the release might be republished on other websites. The more people who see your product press release, the better.