Write a Winning Press Release

A press release can also be used to promote an article, several articles or a news story. The headline is the first step in putting together a good press release. It should have a good hook; something that grabs the reader and makes them want to read more. The headline must be clear and concise while getting to the point and summing up the press release in one sentence. In some cases, it may be easier for an individual to write the press release before attaching a headline. The headline should be the key point of the entire press release. Once the headline is written, it should be in bold and in larger text than the remainder of the press release. Capitalize the first word of the header.

Begin the body of the text with important location information, if such information pertains to the press release. For example, if writing a press release about a specific event, list the time and place, as well as the date. If creating a press release for a website, blog or article, list the date that it will first be posted and where to find it. Next, lead into what is happening, using one to two more sentences to expand on the subject.

Use shorter sentences and avoid rambling on and on or losing the reader's interest. If someone is reading the press release, they just want the facts, not the whole subject matter or a personal spin. The first paragraph should expand on the general idea of the press release in two to three sentences. Include as much information as possible about where to find the information or event. If a website is involved or is to be used to review the article or blog, list this at the end of the press release. Contact information should also be included at the end. Three pound signs (#) should be listed at the end of the press release to let readers know that it's the end. The pound signs should be centered. Press releases can be posted on websites, blogs and on flyers, or they can be sent directly to journalists, news rooms and other prospects, depending on what the press release is for. A press release can be used to grab blog and article attention.