Writers Polish Your Online Articles with Company Branded Logos and Photos

There are many good writers are on the Internet. Some, you luck up on their content, and others you gravitate toward because of a compelling headline, or photo. As an aspiring writer, in a sea of writers, you need to make your content stand out with headline and photo. Once you grab the reader's attention, then you must hold them with compelling information in your article. So say, you're writing an article on a television show, or writing about a product you believe in and want to share with others, take your article to the next level by using company branded logos and photos. By company branded logos and photos, I mean the images you see that represent a company, such as the Yahoo! logo, or the Pepsi logo. Or the images above, these are high resolution images of a company branded photos from Vitamin Water, Bloomingdales, Coca Cola and Scalado. By email, I have obtained company photos for American Express, Vera Wang, Mariah Carey perfumes and other nationally known brands. When you have company branded logos and photos on your article, you put the stamp of "professional" on your work. But know.. sometimes just locating the presskit or graphics file can be hard work. The compensation for you are the logos and photos that will tell your readership, you're not a fly-by-night operator. It puts the polish on your article, and tells the world you're bringing top-notch product. Ask yourself, is it worth it to you?

You can obtain the logos and photos by looking up your company on the Internet. You can Google the company name with input search query "XYZ press office," "XYZ media relations'" and try "media office," as well. Or, to get to the heart of the matter, Google" XYZ company presskit," or "XYZ graphics file". If that doesn't work, look up the company's website. Once at the company website look at the bottom of the webpage for "Company," "History," "Corporation," "About Us," etc. Once you click on one of those links, look for further information by clicking on the "Media" link (generally it is not up that high), "Investor's" link or "Contact Us" link. If you must click through and use the "Investor's link" or "Contact Us" link, you may find the media or press office. If not, you will have to search deeper, always in the portal with information about the company. Don't look in portals that contain information about items for sale or about the company's products. To limit access to those who would abuse such information, companies never locate access to the presskit or graphics file on consumer webpages. So stick with company pages for best success.

Once you locate the media or press office, click on that link and you may be taken to a "contact by email" page or you may be taken to the company's media website page. If you are taken to the media website page then look for the graphics file. This is your target destination. Once in the graphics file, look for logos, photos etc. There you will find high resolution images you can place on a website or blog or print out. If the graphics file is found in a location like this with no password, then it is generally meant for the media (writers, photographers, promoters etc) to use with discretion and any terms listed therein. If a password is required, you'll need to contact the company by phone, or email.

Note; I find email to be very successful when it comes to media related issues. Media offices can be overrun fielding requests from all over the world, and thus, shun the telephone. Whereas I have had little or no success with requests by telephone, I have had 100% success by email. If all else fails, contact the company through it's customer service department and ask for the files. Then do place the images on your work and enjoy the increased traffic to your content.

Lastly, let me say here is a prime example, I was looking for an image to put on this article, so that, at first glance my readership would understand the full implication of the headline. I did a search on Wikimedia Commons and got a search return of 8,756 images in the public domain. However, the image I decided on after only two selections, is from an author who says, "I downloaded the company logo from their presskit on their website" So here's the link, so you can see what the page looks like when you locate the press kit. Wow, what a coincidence, out of 8,000 search returns, I chose an image with the exact subject I am writing on. Much Success!