Writing Strategies to Create Visibility

In the writing world everyone tries to and actually needs to keep their work and names visible. A primary means of accomplishing this is providing information. New blogs are popping up everyday with free tips and advice. The blog has become a great vehicle to bring you to the reader. It is an excellent way to show readers what you have to offer. The information you provide will hopefully not only draw readers, but keep them coming back for more. With my own blog, I've found that if I don't offer beneficial information along with the hosting blogs I do for VBT - Writers on the Move, I lose followers.

Another opportunity to bring you to the reader is the free online magazines. With this strategy, you write articles and publish with sites such as EzineArticles.com. You don't get paid, but you do get published. These free ezines offer great visibility. Once your article is published through them it's distributed to other venues and is picked up by surfers looking for information on your topic. While it does not have the credibility of paying markets, it is a great way to hone your craft and create visibility.

One more source of visibility is writing guest blogs or articles for other blogs or sites. Often writers are looking for new and fresh content for their sites or newsletters. If the offer arises take advantage of it, or ask bloggers if they would be interested in a guest blog from you. Every marketing teleseminar and workshop I have been to encourages writers to offer information through blogs or free online magazines. According to marketing experts the name of the game is visibility. Free information draws readers. I can confirm that this is true because I make it a point to attend all the free teleseminars and teleclasses I can. The businesses that offer this free information want to draw you there so they can sell you their services. This is understandable. It is a win-win situation; they acquire some new customers and you, whether you take advantage of their services or not, receive valuable information. But, to what extend should a writer offer their services for free?

While taking this path of visibility it's important to remember that submitting to free ezines or guest blogging is not just the lack of financial gain that's involved, it's the time loss incurred while preparing these articles and blogs. The best strategy is to start out offering free tips and articles until you can provide your own expert information and advice. It's important to remember that this free information will draw readers and show them that your posts and articles are a source of useful content. Once you feel comfortable enough that the information you are providing is of substantial value you can offer it in the form of ebooks, newsletters, teleseminars or other means for a fee.

Finally, there are reviews. You can write and publish reviews of books you've read on sites such as Goodreads and Amazon. You can also become a member of a book review site such as BookPleasures. If you're unfamiliar with writing reviews, you can learn. Do a google search with Writing Book Reviews as your search topic.

Put on your thinking caps and get those creative juices flowing; find as many inexpensive opportunities that you can to create and maintain visibility. And, don't forget that while you're providing free information you can also be submitting articles to paying markets.