XPERIA Pureness - Back to the Past Telephony

The development of mobile none could predict, particularly related to mobile device itself. Many who thought the phone will replace the role of computers in a variety of computing jobs. As promised by Snapdragon processor made by Qualcomm as a combination of processor performance and battery power optimization which is more sophisticated than the existing on the market.

Many who saw that the Snapdragon chipset is a new generation of future mobile devices, which combine the ability 3G cellular broadband, wireless, bluetooth, and GPS in a piece of the processor. So will a lot of phones that turned into a smart phone, which features the equivalent of a computer.

The problem, many functions and features embedded in this smart phone, but not all the functions and features that are used optimally. Because in fact, not all the functions and features in both software and hardware fully utilized by the consumer.

In percentages, the maximum is only 20% only of the overall functions and features that consumers use in everyday life. The rest is a marketing gimmick, which most consumers lost in his mind and do not know what the benefits of running a digital lives.

This fact has pushed Sony Ericsson (mobile phone joint venture company, Sweden-Japan) are radically want to restore the magic of technology of the future return on its function. Sony Ericsson, which entered the top five global handset company, recently introduced XPERIA Pureness series that combines futuristic design and technology from the past.

This candybar phone is designed to challenge the flow of advanced technology for consumer driven power. XPERIA Pureness was designed as a smart phone antitesa from various categories and the current operating systems are popularly used anywhere in the world.

By placing elements, called "talk, text, time," Pureness can only be used to make or receive telephony calls and send short messages. The screen was only black and white, the screen is rarely used since the first phone to use.

Pureness provide different elements of futuristic, with a transparent LCD screen makes this phone look unique. In addition, it only displays the phone number keys to the touch. In waiting, Pureness is a slim phone and minimalist, perfect for those who just need telephony and send short messages.

Personal Services

One of the futuristic features in Pureness, is the availability of exclusive access to the so-called 'Pureness Concierge', a variety of services to users Pureness which has a bustle from one place to another, such as booking airline tickets, concert tickets, booking hotel rooms, pick-up to the airport booking a table at a restaurant and so on. This feature is included in the category of mobile butler is ready to help 24 hours. To support this service, Sony Ericsson in cooperation with third parties Quintessentially.

Pureness itself has a sophisticated telecommunications system, UMTS HSDPA system capable of providing high-speed mobile access served until the 7.2 mbps. Overall, XPERIA Pureness is a combination of simplicity, the basic telephony functions, and design and futuristic services.