Yahoo to Leave Associated Content's "Secret Sauce" Alone

Yahoo CTO Raymie Stata Says AC Will Remain Largely Independent

Will Stape
Since Yahoo snapped up mixed media content site Associated Content, tongues have been wagging, fingers have been flying, and all sorts of pronouncements, rumors and speculation has been wildly raging all over the web. AC's President Luke Beatty assured us from day one things wouldn't be changing much - except for a natural increase in public attention a giant like Yahoo provides. In other words, Associated Content's high profile would only get much higher.

Now comes another ringing endorsement for keeping to a strategy of leaving AC to do what it does best - allow good writers to create good content. This assurance comes directly from Yahoo itself, in the form of CTO (Chief Technological Officer) Raymie Stata. In an interview with Jacob Brody's Venture Beat, Stata says, "A challenge for us is that we don't smother them, that we don't take our editorial processes and just drop it on what they're doing that messes up their secret sauce."

It's a great, mysterious way of describing a formula to something which is hard, or impossible to fully categorize. Just like in the American fast food industry, with grub giants like McDonald's or Burger King, recipes for highly popular items that keep customers coming back for more aren't posted in the public domain so anyone can clone a restaurant's success. However, it extends much further - over and above basic dollar menu victuals - or in AC's case single bits of content. There's a specific core culture, an ambiance to many big success stories which simply can't be wholly quantified. Yep, the secret - if anything - is in that all important, yet baffling secret sauce. The unique content creation sauce all of Associated Content's people bring with them into the mix.

The whole is indeed greater than the sum of its parts. Clearly, Raymie Stata as Yahoo's main tech guy embraces, and will be strongly encouraging that spirit. I'd never really thought of myself as a chef, or even a short order cook before, but I kinda like the kitchen comparison. I'm no Rachael Ray, or even Guy Fieri in the cooking realm, but when I write, I tend to use a pinch of this, and a dash of that. Now, if you'll excuse me, I'm off to craft new dishes for the ever expanding buffet that's Associated Content. Trust me, I'll go heavy on that secret sauce - whatever it is!

http://venturebeat.com/2010/06/03/yahoo-raymie-stata/

Published by Will Stape

Will is an Emmy Award nominated screenwriter. He also writes extensively for magazines and the web. Will penned episodes for the TV shows, Star Trek: The Next Generation & Star Trek: Deep Space Nine....  View profile

11 Comments

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  • Vicki L. Sullivan8/14/2010

    best description I've seen on the subject.

  • M. B. Stoker7/21/2010

    Nicely written

  • Abby Greenhill6/14/2010

    Nice take on the situation!

  • Jaipi Sixbear6/8/2010

    well done Will.

  • David Bannerini6/7/2010

    Your writing is fun & informative as usual!!

  • Sandy Rothra6/6/2010

    This is truly good news.

  • Amy Brantley6/5/2010

    Great article. I really do hope they leave things the way they've always been here at AC. My biggest worry is no more page view bonus. That's around $5,000 a year for me.

  • Charlotte Kuchinsky6/5/2010

    I'll believe it when I see it. Sorry, I'm still skeptical. It's just my gut feeling. But hey, I loved to proven wrong.

  • Michele Starkey6/5/2010

    You know, Will, the "Community" is everything nice about AC. The ability to review and critique one another and offer differing insights makes it attractive to writers. I write for other sites - but my heart's desire is to continue writing on AC because it is enjoyable to me. The money was never the lure - I made much more $$$ on other sites (like Demand Studios) but Associated Content is my Community :) I hope Yahoo realizes that. There is strength in numbers and family spirit :) cheers!

  • Pamela Gifford6/4/2010

    I wouldn't mind a bit of editorial crunch for some things that are OBVIOUSLY way off base, like constant image violations for instance but for the most part I'd appreciate being left alone to create my own portion of the AC secret sauce.

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