Young Seek Traditional Gifts Such as Jigsaw Puzzles as Christmas Presents

A good barometer of the new jigsaw trend is that the Women's Institute (W.I), itself recognised as being trendy, has been organising jigsaw puzzle evenings. It's now cool to be a member of the WI and indeed the Islington branch, full of those born in the 1970s and 1980s, enjoyed a competitive jigsaw puzzle evening recently. Others in that age group are enjoying an evening with a jigsaw puzzle, a bottle of wine and friends just in staying in. Indeed it is becoming the norm. There's sometimes pressure to buy expensive presents for friends, but buying a jigsaw is a relatively cheap thing to do.

personalise puzzles, where people can turn a favourite jigsaw, into a puzzle also remain the most popular. Since they were first introduced some 20 years ago printing has become much better.

Due to harder economic times, those in their 20s and 30s are having to think more about their Christmas gifts this year. They want something that is relatively cheap and will last. Old pastimes are being re-visited but yet this Internet -savvy generation have even found a modern twist in the form of personalised puzzles.

J Tim Mitchell is the Marketing Manager at All Jigsaw Puzzles